A/B testing stories
Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.
Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.
Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.
Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.
Faster instrument swaps and freer movement helped Radiohead's in-the-round arena return, after blind tests eased fears over wireless sound.
Retailers could lift margins by testing shipping rules live, rather than relying on spreadsheets and guesswork to decide how orders are routed.
Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
UK merchants will soon be able to sell via AI chatbots as Stripe broadens cross-border payments, pricing and fraud tools for overseas trade.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.
The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.
Developers can now automate product analytics workflows as Mixpanel Headless exposes dashboards, funnels and alerts as Python objects in early access.
Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.
That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.
A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.