Advertising Technologies (Adtech) stories - Page 2

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

Deloitte predicts agentic AI boom, surging data centre and sovereign compute spend, and fast-shifting media habits by 2026.

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

Springboards’ new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

Australian retail media booms as brands race to turn fragmented customer data into ‘gold’ with unified, first-party identity and AI insight.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

GumGum hires Tim Manton as Sales Director for NSW and QLD to drive attention-led advertising growth across key Australian markets.

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

New Zealand faces a 271% jump in fake shop scams as criminals exploit routine clicks, QR scans and DIY guides to trick online shoppers.

YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.

Marketers’ AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

PayPal-owned Honey is dropped by Rakuten’s ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.