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American Stories

Blend AI opens US office to bolster ecommerce solutions
Software-as-a-Service

Blend AI opens US office to bolster ecommerce solutions

Blend AI, an Australian adtech firm, has launched its first US office in Austin, seeking to enhance its presence in the burgeoning ecommerce market.

By Melania Watson • 3 min read • Tue, 1st Apr 2025

Global Stories

Mars United unveils ANZ Retail Media Report Card 2023
Marketing Technologies

Mars United unveils ANZ Retail Media Report Card 2023

Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.

By Sean Mitchell • 3 min read • Sun, 6th Apr 2025
Vudoo appoints Paul Blackburn as Chief Strategy Officer
Digital Transformation

Vudoo appoints Paul Blackburn as Chief Strategy Officer

Vudoo has appointed Paul Blackburn as Chief Strategy Officer, bringing over 25 years of digital media expertise to enhance engagement and revenue growth.

By Melvin Hipolito • 2 min read • Wed, 2nd Apr 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025
Wildstone acquires Total Outdoor Media's billboards in VIC
Marketing Technologies

Wildstone acquires Total Outdoor Media's billboards in VIC

Wildstone has expanded its Australian presence by acquiring Total Outdoor Media's 52 billboard sites in Victoria, marking its first major investment in the region.

By Catherine Knowles • 2 min read • Fri, 28th Mar 2025
LinkedIn upgrades Campaign Manager with new marketing tools
Customer Experience

LinkedIn upgrades Campaign Manager with new marketing tools

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

By Sean Mitchell • 2 min read • Fri, 28th Mar 2025
Leaseweb & CDNetworks join forces to boost CDN services
Software-as-a-Service

Leaseweb & CDNetworks join forces to boost CDN services

Leaseweb has teamed up with CDNetworks to boost content delivery solutions, aiming for enhanced efficiency and security across sectors like gaming and media.

By Kaleah Salmon • 2 min read • Mon, 24th Mar 2025
Taboola extends decade-long ad partnership with Microsoft
Marketing Technologies

Taboola extends decade-long ad partnership with Microsoft

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

By Sean Mitchell • 2 min read • Wed, 19th Mar 2025
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Digital Transformation

Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Publicis & Adobe expand partnership with AI integration
Digital Transformation

Publicis & Adobe expand partnership with AI integration

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Redbrick adds Paved to its growing tech portfolio
Marketing Technologies

Redbrick adds Paved to its growing tech portfolio

Redbrick has acquired Paved, a US newsletter advertising platform, enhancing its tech portfolio and marking its fourth major acquisition in recent years.

By Kaleah Salmon • 2 min read • Thu, 13th Mar 2025
Thryv Australia wins global award for marketing with purpose
Marketing Technologies

Thryv Australia wins global award for marketing with purpose

Thryv Australia has won the global Marketing with Purpose award at the 2025 Microsoft Advertising Partner Awards, solidifying its role in supporting small businesses.

By Catherine Knowles • 3 min read • Wed, 12th Mar 2025
Former JWT CEO launches AI platform for marketing content
Marketing Technologies

Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025

Stories from Other Regions

Robin Ward named Vice President of Sales, Europe at Kolsquare
Data Analytics

Robin Ward named Vice President of Sales, Europe at Kolsquare

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
UK shoppers focusing on discounted items - research
Marketing Technologies

UK shoppers focusing on discounted items - research

According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.

By Shannon Williams • 3 min read • Sun, 16th Mar 2025
Nexxen appoints Shironishi as VP for Japanese expansion
Marketing Technologies

Nexxen appoints Shironishi as VP for Japanese expansion

Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.

By Sean Mitchell • 2 min read • Sat, 15th Mar 2025
FreakOut advances ad tech with Neurons AI partnership
Marketing Technologies

FreakOut advances ad tech with Neurons AI partnership

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025