Advertising Technologies Stories - Page 23

Global Stories

Future of B2B marketing in 2025: AI, globalisation trends

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

By Sean Mitchell • 3 min read • Sat, 23rd Nov 2024

Unified Communications

Survey: marketers call for new ad verification models

A new Mediaocean survey reveals 66% of marketers seek positive ad verification models, citing rising costs and limited provider choices as key concerns.

By Shannon Williams • 3 min read • Fri, 22nd Nov 2024

Customer Experience

StackAdapt & Shopify integrate for advanced ad targeting

StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024

Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024

Fintech

Marketing budgets rise in 2024, AI drives strategic growth

A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024

Gaming

Servers.com expands Data Centre footprint globally

Servers.com has launched a new data centre in Miami and expanded operations at five global sites to meet rising customer demand.

By Sean Mitchell • 2 min read • Wed, 13th Nov 2024

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Marketing Technologies

On Device study highlights benefits of cross-media ads

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

By Kaleah Salmon • 2 min read • Tue, 29th Oct 2024

Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024

Marketing Technologies

Yahoo expands identity solutions with new publisher tools

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

By Kaleah Salmon • 3 min read • Thu, 24th Oct 2024

Marketing Technologies

Yahoo identity solutions expand access across key SSPs

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

By Shannon Williams • 3 min read • Wed, 23rd Oct 2024

Marketing Technologies

Adobe to invest a whopping $100 million in global AI education

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

By Melania Watson • 3 min read • Wed, 16th Oct 2024

Marketing Technologies

GumGum launches platform prioritising privacy in advertising

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

By Kaleah Salmon • 3 min read • Thu, 10th Oct 2024

Stories from Other Regions

Digital Transformation

Dentsu Aotearoa triumphs at IAB NZ 2024 awards night

The IAB New Zealand 2024 Digital Advertising Awards saw Dentsu Aotearoa win Best in Show for the impactful 'Ancient Influencers' campaign, among other accolades.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024

Data Analytics

Luzern eCommerce acquires Tambo for Amazon strategy boost

Luzern eCommerce has acquired Tambo Marketplaces Limited to enhance its Amazon strategy, combining expertise for a powerful eCommerce solution.

By Melania Watson • 3 min read • Tue, 19th Nov 2024

Marketing Technologies

GumGum appoints Matt Coote as Country Manager for Australia

GumGum has appointed Matt Coote as Country Manager for Australia, tasked with boosting revenue and enhancing market presence in the digital advertising sector.

By Imee Dequito • 3 min read • Thu, 14th Nov 2024