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SQREEM Technologies acquires Melbourne's Trade Indy
Marketing Technologies

SQREEM Technologies acquires Melbourne's Trade Indy

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

By Shannon Williams • 3 min read • Fri, 15th Mar 2024
IAS unveils industry-first ad clutter detection with AI-driven solution
Multi-factor authentication

IAS unveils industry-first ad clutter detection with AI-driven solution

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

By Sean Mitchell • 3 min read • Wed, 13th Mar 2024
BlueZoo launches software for BrightSign's Series-5 media players
Digital Signage

BlueZoo launches software for BrightSign's Series-5 media players

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

By Catherine Knowles • 3 min read • Tue, 5th Mar 2024
Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer
Marketing Technologies

Vudoo assigns ex-Google exec Billy Kinchin as Chief Product Officer

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

By Imee Dequito • 2 min read • Tue, 27th Feb 2024
Vevo & PubMatic team up for global CTV inventory access
Marketing Technologies

Vevo & PubMatic team up for global CTV inventory access

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
Is precise personalisation killing creativity?
Data Analytics

Is precise personalisation killing creativity?

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

By Liz Adeniji • 7 min read • Thu, 22nd Feb 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
AppLovin's 2024 Ad Trends report reveals role of Gen AI
Marketing Technologies

AppLovin's 2024 Ad Trends report reveals role of Gen AI

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024
New Zealand enjoys 7.3% surge in digital advertising revenue
Marketing Technologies

New Zealand enjoys 7.3% surge in digital advertising revenue

IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.

By Tom Raynel • 2 min read • Mon, 12th Feb 2024
Equativ partners with Seekr for AI-powered, transparent ad solutions
Marketing Technologies

Equativ partners with Seekr for AI-powered, transparent ad solutions

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

By Tom Raynel • 3 min read • Mon, 5th Feb 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
Data-driven video: A new frontier for ads in APAC
Data Analytics

Data-driven video: A new frontier for ads in APAC

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

By Killian Menigot • 5 min read • Wed, 31st Jan 2024

Stories from Other Regions

New Zealand's digital advertising revenue soars in 2023
Marketing Technologies

New Zealand's digital advertising revenue soars in 2023

IAB New Zealand's latest report reveals an impressive 4.3% YoY growth in total digital advertising revenue for 2023, totting a figure of $2.112bn, with Q4 seeing a 7.3% quarter-on-quarter boost.

By Catherine Knowles • 2 min read • Thu, 4th Apr 2024
Data Army & Hightouch team up to transform data solutions
Marketing Technologies

Data Army & Hightouch team up to transform data solutions

Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.

By Tom Raynel • 2 min read • Tue, 2nd Apr 2024
Cartelux appoints Kae Hum & Carla McAloon in strategic roles
Marketing Technologies

Cartelux appoints Kae Hum & Carla McAloon in strategic roles

Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.

By Imee Dequito • 2 min read • Tue, 26th Mar 2024
Kartik Mehta appointed Channel Factory's head of Asia growth markets
Marketing Technologies

Kartik Mehta appointed Channel Factory's head of Asia growth markets

Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.

By Imee Dequito • 3 min read • Wed, 20th Mar 2024
Australian retail media giant Zitcha expands into London
Marketing Technologies

Australian retail media giant Zitcha expands into London

Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.

By Sean Mitchell • 3 min read • Wed, 13th Mar 2024
Aleph expands its Amazon Ads services to 20 countries
Marketing Technologies

Aleph expands its Amazon Ads services to 20 countries

Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.

By Tom Raynel • 2 min read • Fri, 16th Feb 2024