Advertising Technologies Stories - Page 34

Global Stories

NEXT brings practical advice and bold ideas to IT industry leaders

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.

By Kai Ping Lew • 2 min read • Tue, 5th Dec 2017

Digital Signage

Adobe Advertising Cloud announces new mobile app, digital audio capabilities

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By Kai Ping Lew • 3 min read • Thu, 26th Oct 2017

Digital Signage

Blockchain startup BitClave wants to change the search engine game

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

By Kai Ping Lew • 3 min read • Thu, 31st Aug 2017

Marketing Technologies

Marketers need to catch up with changes in media consumption trends – Adobe

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

By Kai Ping Lew • 3 min read • Thu, 25th May 2017

Marketing Technologies

Advertising about to get a whole lot more targeted with new partnership

Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

By Ashton Young • 2 min read • Mon, 15th May 2017

Data Analytics

Adobe launches Experience cloud; announces collaboration with Microsoft

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

By Sara Barker • 3 min read • Mon, 3rd Apr 2017

Marketing Technologies

New year, new you? How to get your business in the spotlight

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

By Ashton Young • 3 min read • Wed, 25th Jan 2017

Marketing Technologies

An app for ads on your phone? Kiwi company spreads its wings

Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

By Ashton Young • 3 min read • Tue, 17th Jan 2017

Marketing Technologies

Pure SEO helping businesses climb the ladder of search results

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

By Ashton Young • 3 min read • Tue, 17th Jan 2017

Data Analytics

Waikato big data firm connects Kiwi businesses to China

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

By Sara Barker • 2 min read • Tue, 13th Dec 2016

Unified Communications

MyRepublic's Halloween promo narrowly escapes death by complaint

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

By Sara Barker • 2 min read • Mon, 12th Dec 2016

Marketing Technologies

2016 sees TechDay double in size – our highlights for the year

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

By Ashton Young • 2 min read • Mon, 21st Nov 2016

Marketing Technologies

Invite us to your party and we'll publish a story #PartyWatch

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

By Ashton Young • 2 min read • Fri, 18th Nov 2016

Stories from Other Regions

Marketing Technologies

BNZ's 'bank of you' ad gets a little too personal

BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.

By Sean Mitchell • 3 min read • Mon, 22nd Jan 2018

Marketing Technologies

Luck running out for Kiwi companies using Facebook for free

Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.

By Julia Gabel • 3 min read • Mon, 13th Nov 2017

Gaming

Gamers, forget your enemies because burgers are now targeting you

After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

By Ashton Young • 3 min read • Fri, 18th Aug 2017

Marketing Technologies

Kiwi digital agency roars at Cannes Lions

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

By Kai Ping Lew • 2 min read • Mon, 26th Jun 2017