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Branding stories

Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
The new world of GEO - are you ready?
Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026
Canva unveils Magic Layers to turn flat images editable
Unified Communications

Canva unveils Magic Layers to turn flat images editable

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

By Mark Tarre • 4 min read • Thu, 12th Mar 2026
Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech
IT Industry

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

By Fabrizia Roberto • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
MaxContact Australia rebrands as Kaizn in CX advisory pivot
Customer Relationship Management

MaxContact Australia rebrands as Kaizn in CX advisory pivot

MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
Moltbook's AI agents spark growing security & brand fears
Software-as-a-Service

Moltbook's AI agents spark growing security & brand fears

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

By Kaleah Salmon • 4 min read • Thu, 5th Feb 2026

Stories from Other Regions

Branding stories

'Pay by Bank' awareness falls as usage soars in UK
Fintech

'Pay by Bank' awareness falls as usage soars in UK

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Finding your creative voice in tech through 'design thinking'
Digital Transformation

Finding your creative voice in tech through 'design thinking'

Design thinking helps tech creatives find their voice by centring users, clarifying problems and bridging gaps between teams.

By Yuri Chae • 4 min read • Thu, 5th Mar 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
LinkedIn unveils Premium All-in-One for Aussie SMEs
Software-as-a-Service

LinkedIn unveils Premium All-in-One for Aussie SMEs

LinkedIn launches Premium All-in-One in Australia, bundling AI-powered hiring, marketing and sales tools for fast-growing small businesses.

By Shannon Williams • 4 min read • Wed, 18th Feb 2026
IT jobs most applied for in UK as salaries outpace rest
Manufacturing

IT jobs most applied for in UK as salaries outpace rest

IT roles top UK job applications as Software Engineer leads with average pay of GBP £61,268, outpacing salaries in other major sectors.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Tradesman Saver targets digital pros with new brand
Customer Experience

Tradesman Saver targets digital pros with new brand

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 12th Feb 2026
Wagepoint rebrands & ramps up remote hiring in Canada
Digital Transformation

Wagepoint rebrands & ramps up remote hiring in Canada

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 6th Feb 2026