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Branding stories

Hexaware teams up with San Francisco Unicorns in cricket
Digital Transformation

Hexaware teams up with San Francisco Unicorns in cricket

Hexaware Technologies has teamed up with San Francisco Unicorns to enhance fan engagement through digital innovation ahead of the 2026 cricket season.

By Catherine Knowles • 3 min read • Wed, 12th Mar 2025
Key 7 Investment completes acquisition of StoryFile
Digital Entertainment

Key 7 Investment completes acquisition of StoryFile

Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.

By Catherine Knowles • 4 min read • Fri, 7th Mar 2025
Radicle Science wins best industry service provider award
Health Technologies

Radicle Science wins best industry service provider award

Radicle Science has won the Nutritional Outlook Best of the Industry 2024 Award, recognising its significant advancements in clinical validation for the nutraceutical sector.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025

Global Stories

Branding stories

Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Former JWT CEO launches AI platform for marketing content
Marketing Technologies

Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
Instant raises $18 million to expand eCommerce solutions
Customer Experience

Instant raises $18 million to expand eCommerce solutions

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

By Catherine Knowles • 3 min read • Thu, 6th Mar 2025
Markerstudy partners to enhance UK data centre infrastructure
Unified Communications

Markerstudy partners to enhance UK data centre infrastructure

Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.

By Kaleah Salmon • 4 min read • Mon, 3rd Mar 2025
Marketers anticipate rise in content demands by 2025
Data Analytics

Marketers anticipate rise in content demands by 2025

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

By Shannon Williams • 3 min read • Fri, 14th Feb 2025
Cloudinary launches 3D platform to boost eCommerce sales
Customer Experience

Cloudinary launches 3D platform to boost eCommerce sales

Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Adobe debuts public beta of 3D design tool Project Neo
Unified Communications

Adobe debuts public beta of 3D design tool Project Neo

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025
RingCentral launches Studio for virtual event enhancement
Customer Experience

RingCentral launches Studio for virtual event enhancement

RingCentral has unveiled Studio, a new solution enhancing its Events platform to deliver immersive virtual experiences for users in Australia and New Zealand.

By Catherine Knowles • 3 min read • Mon, 3rd Feb 2025
Equativ updates Maestro platform for better ad management
Marketing Technologies

Equativ updates Maestro platform for better ad management

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
Jaywing & InvoCare partner to boost digital services
Digital Transformation

Jaywing & InvoCare partner to boost digital services

Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.

By Catherine Knowles • 3 min read • Wed, 22nd Jan 2025

Stories from Other Regions

Branding stories

SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025
Difficult returns leads to brand abandonment - study
Gaming

Difficult returns leads to brand abandonment - study

A study by Manhattan Associates reveals that 40% of shoppers abandon brands after negative return experiences, highlighting the critical need for efficient return processes.

By Catherine Knowles • 3 min read • Mon, 3rd Feb 2025
Techcombank leads in Vietnamese banking brand equity rise
Unified Communications

Techcombank leads in Vietnamese banking brand equity rise

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

By Catherine Knowles • 3 min read • Thu, 23rd Jan 2025
Amazon & Temu rivalry heats up in Australian eCommerce
Digital Transformation

Amazon & Temu rivalry heats up in Australian eCommerce

The eCommerce landscape in Australia is set for upheaval as Amazon introduces its budget-focused Haul storefront to compete with Temu's swift rise.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025