CMO stories - Page 7

The role of the CIO has changed forever due to the pandemic. Now, CIOs have an opportunity to reimagine and foster collaborative relationships with the CMO.

Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.

Epicor has appointed Colleen Langevin as chief marketing officer. She will spearhead the global marketing strategy, reporting to CEO Steve Murphy.

Former Microsoft, LinkedIn and SurveyMonkey heavyweight joins Dropbox to lead ANZ business into its next phase of growth.

Fujitsu partners with Mirantis to boost its private cloud offerings, promising a seamless OpenStack experience for enterprises.

CMOs in Australia and New Zealand are swiftly becoming tech decision-makers, usurping traditional IT roles, reveals new research.

There's a new IT buyer on the block, with ANZ CMOs increasingly making IT decisions – and managing their own IT budget – according to a new survey.

The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?.

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.

A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.

CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.

Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.

General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.

Exchange rate fluctuations and growing Chinese and Indian markets are reshaping business risk management. How can New Zealand executives stay competitive?.

Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.

Vodafone’s marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.