Commercial Strategy stories
Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.
ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.
Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.
Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.
EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.
Yaspa appoints payments veteran Justin Fraser as Chief Revenue Officer to drive global growth of its open banking and AI payments platform.
CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.
Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.
Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.
Rapid7 appoints veteran cyber leader Simon Ractliffe as APJ general manager to drive regional growth and deepen Microsoft-focused security.
Assured Data Protection widens Tony Giannini's role to unite global innovation with Americas channel strategy for MSP-focused growth.
NETSCOUT upgrades 5G tools to give operators full Standalone slice visibility, aiming to protect SLAs and tap $67.5 billion market growth.
Tanium appoints Satyen Desai as ASEAN regional vice president to spearhead endpoint security growth amid rising hybrid work threats.
Gallagher Security appoints Josh Arnold as Chief Product Officer to steer global device, platform and service strategy amid rapid AI-led change.
Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.
Willo names Jim Berrisford VP of Partnerships to drive global alliances after GBP £3 million backing and new UK office openings.
Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.
West Midlands-based Hubtel IT boosts staff by 25% and targets 2026 turnover above GBP £2.5m as it doubles down on AI and cyber security.
Hubtel IT boosts staff by 25% and targets GBP £2.5m turnover as it ramps up AI and cyber security services for UK small businesses.