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Connected TV Stories - Page 3

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Connected TV stories

KERV.ai appoints Joshua Koran as Chief Product lead
Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 4th Jun 2026
Scaling media operations for the ad-first era
Digital Transformation

Scaling media operations for the ad-first era

Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.

By Jay Kulkarni • 4 min read • Thu, 4th Jun 2026
KERV.ai partners Canela Media in Spanish-language deal
Nielsen

KERV.ai partners Canela Media in Spanish-language deal

Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.

By Sean Mitchell • 3 min read • Wed, 27th May 2026

Global Stories

Connected TV stories

Rob Hall launches adtech startup Parallel in Sydney
Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Thu, 18th Jun 2026
Marketers shift from AI experiment to implementation
Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Wed, 17th Jun 2026
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Tue, 16th Jun 2026
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Tue, 16th Jun 2026
Hoppr appoints Jim Groves as Chief Revenue Officer
Streaming

Hoppr appoints Jim Groves as Chief Revenue Officer

The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.

By Mark Tarre • 3 min read • Tue, 9th Jun 2026
LoopMe boosts US leadership with three senior hires
Artificial Intelligence

LoopMe boosts US leadership with three senior hires

North America is now central to LoopMe's growth plans as the adtech group adds senior staff to strengthen sales, partnerships and operations.

By Sofiah Nichole Salivio • 4 min read • Thu, 4th Jun 2026
Nexxen launches Smart TV home screen ads in Asia-Pacific
Streaming

Nexxen launches Smart TV home screen ads in Asia-Pacific

Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.

By Sean Mitchell • 4 min read • Thu, 28th May 2026
Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026

Stories from Other Regions

Connected TV stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
TiVo Ads partners Tunnl for local TV audience data
Data governance

TiVo Ads partners Tunnl for local TV audience data

Advertisers gain clearer local viewing insight as TiVo Ads' data is added to Tunnl's platform for campaign planning.

By Sofiah Nichole Salivio • 3 min read • Tue, 9th Jun 2026
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Tue, 9th Jun 2026
Sabio launches UK Household Graph for CTV targeting
Data Protection

Sabio launches UK Household Graph for CTV targeting

Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.

By Sean Mitchell • 3 min read • Mon, 1st Jun 2026