Customer engagement stories
Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.
Supersonik raises USD $5 million to launch a multilingual AI agent that instantly delivers personalised live product demos via video calls worldwide.
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Check Point has appointed David Caspari as Managing Director for Australia and New Zealand to advance its AI-driven cybersecurity strategy and customer growth.
Vector Capital will merge AI firms Showpad and Bigtincan under the Showpad brand to create a global AI-driven revenue enablement platform by 2025.
Cognizant and Eagle Eye have partnered to offer AI-driven, real-time loyalty and promotions solutions for global retail, travel and hospitality enterprises.
Zoho's ANZ customer base grows 20% with new AI-powered solutions including Zoho Solo and Zoho for Nonprofits, boosting regional impact and innovation.
Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.
Bigtincan and Showpad will merge under Vector Capital to target the USD $12bn AI-driven sales enablement market, operating globally under the Showpad brand.
Twilio has launched global RCS messaging, enabling businesses to send branded, interactive messages, boosting engagement and trust across 20 countries.
Azmarq Technovation has launched Baynix.ai in Dubai, offering AI-driven omnichannel messaging to enhance business communication across the Middle East and beyond.
Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.
Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.
Over a third of Australian businesses use AI chat tools for customer service, with another 39% planning adoption to boost satisfaction and accessibility.
NeoDay partners with T-Systems to offer a GDPR-compliant loyalty platform on the Open Telekom Cloud, enhancing data sovereignty across Europe.
Google Cloud expands its Gemini AI models and data residency services in Singapore, boosting AI capabilities for public and private sector organisations.
STAGE has enhanced its customer support with SquadStack.ai's multilingual AI, cutting costs by 70% and boosting satisfaction to 86% in six weeks.
Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.
Despite 95% of leaders using AI, 71% report employees aren't ready to fully embrace it, highlighting the need for empowerment and transparency.