The Ultimate Guide to Digital Signage
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Digital Signage.
What to know about Digital Signage
Digital signage is transforming the way businesses, retailers, and public spaces communicate with their audiences through dynamic, engaging visual content. Far beyond traditional static signs, modern digital signage combines advanced technology with creative content strategies to capture attention, enhance customer experiences, and drive sales.
From interactive 3D wayfinding to ultra-high-definition video walls and flexible LED displays, the technology behind digital signage continues to evolve rapidly. Innovations like augmented reality integration, mobile connectivity, and responsive content tailored through data analytics are making digital signage an integral part of marketing, retail, transportation, and corporate communication.
Our stories explore the latest trends, product launches, case studies, and industry insights that show how digital signage is used effectively across various sectors. Whether you are interested in the technical side of displays and software or want to understand content strategies that boost engagement and sales, this tag provides a wealth of information on how digital signage is shaping the future of visual communication.
American Digital Signage News
Regional stories with direct local relevance
Cisco powers U.S. Open with secure event networking
Reliable Wi-Fi and cyber security helped organisers keep broadcasts, ticketing and fan services running at the U.S. Open.
Cellhub launches 5G grocery connectivity programme
Stable store links could help grocers curb outages, prioritise tills and gather data across sites as Cellhub rolls out a 5G managed service.
Intersection opens OOH ad network to AI booking tools
Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.
Dollar General expands in-store audio ads with QSIC
The rollout gives advertisers access to 6,000 more stores and new sales-linked measurement as Dollar General deepens its retail media push.
Omnissa honours global innovators in digital workspaces
Omnissa launches annual awards spotlighting customer-led innovation in digital workspaces across healthcare, government, travel and finance.
VIOOH & Dolphin expand US programmatic DOOH access
VIOOH partners with Dolphin to offer programmatic access to over 5,000 US digital out-of-home screens, reaching 50m monthly impressions.
Analyst Insights
Research and market analysis connected to Digital Signage
Recent Digital Signage News
Intrado launches Canadian French OneAlert for alerts
Organisations serving Francophone communities can now send emergency alerts faster, without separate translation tools, via a Canadian French interface.
TransAlta deploys Ricoh video system at Perth office
The Perth site can now host up to 50 people in clearer meetings, with the new mobile setup also reducing travel for remote discussions.
WARC forecasts slower growth for retail media spend
Growth is expected to ease to 11.5% in 2027 as retail media matures, with Amazon still dominating US and European ad spend.
PPDS launches Philips Unite LED 3000 Series worldwide
The lower-cost range aims to make direct view LED displays viable for more schools, offices and venues as prices remain a key barrier.
Grocery marketers struggle as campaign volumes surge
Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.
Philips Signage 6060 debuts with BrightSignOS built in
Retailers and venue operators can now deploy Philips screens without an external media player, as PPDS adds BrightSignOS and built-in AI support.
Zoom adds AI tools for office spaces & meeting rooms
Meeting-room decisions will now flow into follow-up work more easily as Zoom rolls out AI capture, signage and camera tools for offices.
ADLINK unveils edge AI systems for robots & industry
Industrial users can now tap local AI for robots, vehicles and factory control as ADLINK expands its edge systems at COMPUTEX 2026.
QSIC launches dashboard for in-store ad performance
Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.
VIOOH & VENDO Media expand programmatic Canada reach
Advertisers can now book roadside digital billboards in more than 125 Canadian markets through VIOOH's expanded deal with VENDO Media.
Samsung tops commercial display market for 17th year
Business buyers have kept Samsung ahead in commercial displays, with 2.5 million units shipped as software-led demand widened.
PPDS to launch UltraSlim signage series & AV tie-up
Customers could get slimmer screens and integrated AV systems as PPDS expands its 2026 Philips Professional Displays range for North America.
Pleneo launches Planner for faster meeting room design
It aims to cut manual work for channel partners and enterprises standardising hybrid meeting rooms across multiple sites.
VIOOH partners with We OOH to expand Brazil access
Buyers gain access to 320 screens and 1.3 billion monthly impressions as programmatic digital out-of-home inventory expands across Brazil.
Barrows & QSIC sync in‑store audio with digital video
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Nexcom unveils fanless panel PCs & rugged edge systems
Nexcom debuts fanless panel PCs and rugged Jetson-powered edge systems at Embedded World 2026, targeting factory, transport and smart cities.
TCL unveils Milan showcase for Milano Cortina 2026
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
PPDS unveils Philips Signage 2000 entry-level range
PPDS debuts Philips Signage 2000 4K displays with Android 14 and cloud management, targeting entry-level digital signage deployments.
PPDS unveils Philips LED Configurator for dvLED walls
PPDS launches an online Philips LED Configurator, streamlining dvLED video wall design, visualisation, components and project costing.
Zyxel unveils multi-gig PoE switches for WiFi 6 & 7
Zyxel debuts XMG2230 multi-gig PoE switches, promising WiFi 6 and 7-ready bandwidth, high-power PoE and cloud-managed resilience for SMBs.
