Generation Z stories
Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.
Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.
Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.
Smaller science and technology firms outside London are driving the gains, as young staff pay rose 1.9% and hiring outpaced the wider sector.
Recruitment firms risk missing talent as automated screening leaves many candidates feeling rejected before a human ever reviews their CV.
Only 3% of 18-to-24-year-olds see payroll as strategic, raising concerns over future recruitment and pay accuracy for employers.
Fewer graduates are losing out than managers, but smaller firms and internships are becoming vital entry points as competition intensifies.
Many fear losing access to news, learning and friendships online, even as 47% of young Australians back tighter under-16 social media rules.
Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.
Fraud is eroding trust in digital services, with 56% of Australians saying they have already suffered online scams or identity theft.
A UK survey suggests connectivity now outranks heating for many households, with 32% willing to go cold for a week to stay online.
Novice investors can now start with CAD $1 as TD targets younger Canadians who want simpler, low-cost access to shares and funds.
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
Most UK staff are losing 6.5 minutes a meeting to hybrid tech faults, as employers spend more on AI and office kit.
The move bolsters Year13’s domestic leadership as the youth engagement company expands into the US and targets 1.6 million school leavers.
