The Ultimate Guide to Partner Programmes
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
American Partner Programmes News
Regional stories with direct local relevance
360 Privacy expands C-suite with four executive appointments
360 Privacy adds four top executives as it eyes enterprise expansion, with new leadership set to boost operations, strategy, partnerships and sales.
Cornelis adds federal partners for AI & HPC networking
Cornelis adds ASI Corp, CTG Federal and TVAR Solutions to widen channel access for CN5000 AI networking across government and HPC markets.
TriFetch raises USD $1.9 million to automate clinic admin
San Francisco healthcare startup TriFetch secures pre-seed backing from Nexus Venture Partners to automate calls, referrals and prior authorisations.
UGREEN lands first sports deal with New England Patriots
UGREEN signs first global sports partnership with the New England Patriots, securing 2026 stadium rights and fan activations at Gillette Stadium.
Google Cloud expands AI deal with Thinking Machines Lab
Google Cloud deepens AI infrastructure partnership with Thinking Machines Lab, giving the start-up early access to NVIDIA GB300 systems and faster training.
LendingClub to rebrand as Happen Bank in summer 2026
LendingClub will rebrand its bank as Happen Bank in summer 2026, as Chief Executive Officer Scott Sanborn says the new name better fits its wider banking push.
Analyst Insights
Research and market analysis connected to Partner Programmes
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
AI PC adoption moves from pilots to workplace rollout
Rubrik launches Google Cloud tools for AI governance
Gigamon eyes AI-led surge in network observability
Featured News
Exclusive: Google sees success with niche AI playbooks
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
Scale By Avec says strategic hiring is the key in the age of AI
Scale By Avec urges firms to rethink hiring in AI era, backing training, human skills and entry-level pathways over headcount cuts.
Milestone turns video data into AI-driven intelligence
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Composable, process‑aware AI key to enterprise ROI
Process intelligence and composable architecture are emerging as the missing ingredients to turn fragile AI pilots into resilient, traceable value.
Exclusive: Edifier outlines next phase of global audio strategy
Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.
Expert Columns
Upgrading legacy systems: How to confidently implement modernised applications
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Why Legal Services demand is about to grow, not shrink
The biggest shift in M&A: Strategic and cultural fit first (then financial)
Pivoting marketing strategy in the face of a recession
Why the next phase of AI adoption will be determined less by models and more by data foundations
How Apograph uses proactive firewall upgrades to protect clients and control costs
The evolving role of the CSO: From technical guardian to business strategist
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
SoloTruth launches asset platform to tackle ghost assets
SoloTruth and Axon Ivy roll out an asset management platform that uses RFID, GPS and inspections to curb ghost assets and errors.
Index Engines lands third straight CRN Storage 100 nod
Index Engines wins third straight CRN Storage 100 spot as cyber recovery demand rises and partners seek cleaner ransomware restoration.
AI use widespread among IT service providers, GTIA finds
GTIA study finds 97% of IT service providers use AI, but just 28% have formal strategy and governance in place.
Alchelyst names three senior leaders after Lyra merger
Alchelyst boosts post-merger build-out with senior hires and a new New York hub to support private markets growth.
Cynomi launches AI agents for MSP cybersecurity work
Cynomi adds AI Insights and co-worker Agents to its platform as it aims to automate MSP security workflows, reduce staff pressure and drive account growth.
Omnissa Horizon on Nutanix AHV gains customer traction
Omnissa and Nutanix see early production uptake as more than 200 beta users test Horizon on AHV, with a Texas bank expanding deployment.
Huntington picks SEI for private bank platform shift
Huntington National Bank has chosen SEI Wealth Platform to unify its private banking operations, as the lender seeks a more integrated digital wealth service.
Mphasis completes Flagstar Bank data centre overhaul
Mphasis helps Flagstar Bank cut six data centres to two in major US modernisation as the lender boosts resilience without disrupting services.
Pia joins Pax8 Marketplace with AI help desk automation
Pia joins Pax8 Marketplace, giving MSPs direct access to AI-led help desk automation aimed at cutting repetitive service desk work and easing margin pressure.
Software switch regret weighs on SMB growth, survey finds
Survey finds 82% of SMBs regretting software switches say tech costs are hurting growth, as high upfront fees deter further change.
GTIA opens ChannelCon 2026 registration in San Diego
GTIA expands ChannelCon 2026 with AI awards, Ron Howard keynote and early-bird perks for IT service providers in San Diego.
FICO names Sol Rashidi keynote speaker for World 2026
FICO taps former AWS executive Sol Rashidi to headline World 2026 as the conference spotlights AI, fraud prevention and risk in banking.
First Connect launches AI appetite finder for agents
First Connect rolls out AI Appetite Finder to help independent agents match complex commercial risks to receptive carriers in real time.
Seekr, GDIT partner on secure agentic AI for government
Seekr and GDIT team up to deliver secure, explainable agentic AI platforms for sensitive government operations across cloud and edge.
US pDOOH ad spend set to surge 49% as AI use rises
US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
Gallagher names Rimbert to lead US federal growth push
Gallagher Security appoints Mariah Rimbert to spearhead US federal growth, targeting western and midwestern agencies for expansion.
GTIA honours 2026 North America IT channel leaders
GTIA names 2026 North America Spotlight Award winners, honouring IT channel leaders driving community, cybersecurity and diversity.
Enzoic partners boost defences against stolen passwords
Enzoic's Partner Network passes 100 channel members as firms race to block stolen passwords fuelling the vast majority of web app attacks.
Vijil launches platform to harden enterprise AI agents
Vijil has unveiled a platform to test, monitor and adapt enterprise AI agents, aiming to harden them against attacks, failure and drift.
Terra Security names Anna Sarnek VP of business strategy
Terra Security appoints Anna Sarnek VP of business strategy to steer partner-led growth and define its AI-native offensive security push.
Job Moves
360 Privacy expands C-suite with four executive appointments
Alchelyst names three senior leaders after Lyra merger
Gallagher names Rimbert to lead US federal growth push
Terra Security names Anna Sarnek VP of business strategy
Gallagher Security names Nikki Cardenas to lead US channel
Testlio expands AI testing push & appoints new CEO
Calero channel chief Jason Wieser named to 2026 CRN list
Coralogix appoints Chetan Chaudhary as Chief Revenue Officer
Isaac Lujan joins Simbian to lead global AI partner strategy
