Predictive analytics Stories

American Stories

Predictive analytics stories

Brunner acquires AdSkate in AI marketing analytics push

The deal gives the independent agency AI tools to sharpen creative testing and campaign optimisation as marketers demand clearer performance insight.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Predictive analytics stories

Digital Transformation

Cascade raises USD $3.5 million for AI construction platform

The seed cash will help the New York startup expand its AI tools that flag early construction bids, a market worth billions to firms.

By Sofiah Nichole Salivio • 5 min read • Yesterday

Data centers

FM warns of rising risks to power generation assets

Rising electricity demand from data centres and electrification is worsening the odds of costly breakdowns in ageing power plants.

By Sean Mitchell • 3 min read • Yesterday

Software-as-a-Service

IDeaS named leader in IDC hospitality revenue study

Hotel groups are shifting towards systems that link pricing, forecasting and commercial planning as AI and fragmented data reshape revenue management.

By Karen Joy Bacudo • 4 min read • Last week

Data Analytics

Ford Pro AI launches in Europe for fleet managers

Fleet managers could save hours of admin as Ford's conversational tool taps live vehicle data to explain faults and upkeep needs.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

AI shifts from novelty to infrastructure, firms say

Firms say the bigger payoff now lies in embedding AI into logistics, security and data systems, while poor governance leaves firms exposed.

By Sofiah Nichole Salivio • 4 min read • Last week

Data Protection

How AI is helping sellers read buyer intent

Deal teams can now spot serious bidders earlier, reducing wasted effort and helping sellers react before interest fades in live transactions.

By Justin Smith • 4 min read • Last week

Customer Experience

Karmo wins AI-powered operations award in Optimizers

AI use helped the Australian car subscription provider more than double its fleet while lifting vehicle utilisation to 91%.

By Sean Mitchell • 3 min read • This month

Customer Relationship Management

Why Customer 360 initiatives fail to deliver ROI

Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.

By Edmund Ng • 6 min read • This month

Manufacturing

Saicon acquires Pragmatyc to boost AIoT capabilities

The deal gives Saicon more specialist talent as enterprises race to link AI projects with cloud, data and physical operations.

By Sean Mitchell • 3 min read • This month

Software-as-a-Service

Zywave launches Apex AI platform for insurance sales

Insurers under staffing pressure may use the platform to speed renewals, prospecting and compliance work while cutting back-office time.

By Sean Mitchell • 4 min read • This month

Software-as-a-Service

TMS deploys FourKites for live ocean & rail tracking

The move gives the consumer brand earlier disruption alerts and a shared view of ocean and rail shipments, cutting manual checks and late-delivery fines.

By Sofiah Nichole Salivio • 3 min read • This month