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Advertising Technologies (Adtech) stories

OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Yesterday
Koddi adds TV advertising through Comcast's Universal Ads
Marketing Technologies

Koddi adds TV advertising through Comcast's Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Global Stories

Advertising Technologies (Adtech) stories

PropellerAds flags cloaking in 2026 ad safety report
Malware

PropellerAds flags cloaking in 2026 ad safety report

Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.

By Joseph Gabriel Lagonsin • 3 min read • 4 days ago
NCA data disrupts 50,000 fraud accounts in Google tool
Marketing Technologies

NCA data disrupts 50,000 fraud accounts in Google tool

Shared UK crime data has helped Google disable nearly 50,000 fraudulent accounts and expose more than 5,000 fake bank websites.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Google expands AI Max to shopping & travel ad formats
Marketing Technologies

Google expands AI Max to shopping & travel ad formats

Retailers and travel advertisers will get broader reach, while new Gemini-based controls help keep AI-generated ads compliant and on message.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Small firms and solo founders now get guided Google Ads setup and optimisation, easing a marketing hurdle for businesses with limited staff.

By Sean Mitchell • 3 min read • Last week
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.

By Kaleah Salmon • 4 min read • Last week
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Last week
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Last week
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Last week
Teads & LG Ad Solutions expand CTV pact across APAC
Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Advertisers gain broader access to LG Smart TV home-screen inventory as the partners add Italy, Greece and Cyprus and widen APAC coverage.

By Catherine Knowles • 4 min read • Last week

Stories from Other Regions

Advertising Technologies (Adtech) stories

nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Teads renews Nine digital ad partnership for three years
Digital Transformation

Teads renews Nine digital ad partnership for three years

Advertisers retain access to Nine’s 15.8 million monthly Australian readers as Teads extends its digital ad deal for three years.

By Joseph Gabriel Lagonsin • 3 min read • 5 days ago
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Last week
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Last week
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last week