Advertising Technologies (Adtech) stories

Fred. Olsen launches ‘Hybrid AI’ cruise campaign built around what partners call the world’s largest AI digital twin of a single ship.

Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.

NZ adds more jobs but works fewer hours as high-paid tech roles, casual shifts and young workers’ pay all slide, new data shows.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

OpenAI backs a new California ballot measure with child-safety group Common Sense Media to impose strict rules on youth use of AI chatbots.

Qantas has topped System1’s first annual ranking of Australia’s funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

Unapproved peptide ads and listings have surged across online platforms since 2020, raising fresh concerns over consumer safety and oversight.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Leaseweb appoints Ronald Richardson as Chief Revenue Officer to drive global growth and its sovereign-by-design hybrid cloud push.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.