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Yospace joins Akamai programme to boost media ad revenue
Marketing Technologies

Yospace joins Akamai programme to boost media ad revenue

Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.

By Catherine Knowles • 2 min read • Wed, 31st Jul 2024
Yahoo & LiveRamp partner to expand cookieless ad solutions
Marketing Technologies

Yahoo & LiveRamp partner to expand cookieless ad solutions

Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.

By Catherine Knowles • 3 min read • Thu, 25th Jul 2024
Aleph Group expands global reach with Entravision acquisition
EduTech

Aleph Group expands global reach with Entravision acquisition

Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.

By Kaleah Salmon • 3 min read • Wed, 10th Jul 2024
Blackpearl launches AI tool to navigate Chrome cookie changes
Marketing Technologies

Blackpearl launches AI tool to navigate Chrome cookie changes

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

By Catherine Knowles • 4 min read • Tue, 9th Jul 2024
UN releases global principles to tackle misinformation online
Marketing Technologies

UN releases global principles to tackle misinformation online

The UN's new Global Principles for Information Integrity aim to curb online misinformation and hate speech, facing critique for not addressing deepfakes.

By Catherine Knowles • 3 min read • Thu, 4th Jul 2024
Freshworks appoints Ian Tickle as VP for Europe expansion
Marketing Technologies

Freshworks appoints Ian Tickle as VP for Europe expansion

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company's expansion across the continent.

By Melania Watson • 2 min read • Thu, 4th Jul 2024
AI advances spark both optimism & apprehension worldwide
Marketing Technologies

AI advances spark both optimism & apprehension worldwide

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

By Shannon Williams • 4 min read • Wed, 3rd Jul 2024
Amperity unveils new tools to boost digital ad measurement
Marketing Technologies

Amperity unveils new tools to boost digital ad measurement

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

By Sean Mitchell • 4 min read • Wed, 19th Jun 2024
Infosys launches Infosys Aster for AI-led marketing transformation
Digital Transformation

Infosys launches Infosys Aster for AI-led marketing transformation

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
LUMOS & Doohly partner to revolutionise DOOH advertising
Data Analytics

LUMOS & Doohly partner to revolutionise DOOH advertising

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024
Australian marketers face hurdles in adapting to Privacy Act reforms
Digital Transformation

Australian marketers face hurdles in adapting to Privacy Act reforms

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

By Sean Mitchell • 3 min read • Thu, 6th Jun 2024
Appdome launches SDKProtect to secure mobile development
Endpoint Protection

Appdome launches SDKProtect to secure mobile development

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

By Imee Dequito • 3 min read • Wed, 5th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Maddie Basso appointed Yahoo Australia's Head of Commercial
Marketing Technologies

Maddie Basso appointed Yahoo Australia's Head of Commercial

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

By Imee Dequito • 3 min read • Mon, 3rd Jun 2024
Doohly appoints Adam Rowe to drive DOOH innovation & growth
Network Infrastructure

Doohly appoints Adam Rowe to drive DOOH innovation & growth

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

By Imee Dequito • 3 min read • Thu, 30th May 2024

Stories from Other Regions

KINESSO Commerce & Vudoo partner to launch ShopNow solution
Customer Experience

KINESSO Commerce & Vudoo partner to launch ShopNow solution

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

By Melania Watson • 3 min read • Tue, 23rd Jul 2024
Equativ appoints Rueben Vijaratnam as new MD for South-East Asia
Marketing Technologies

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia

Equativ appoints Rueben Vijaratnam as new MD for South-East Asia, aiming to enhance its ad platform's demand-focused strategy and expand its regional footprint.

By Imee Dequito • 2 min read • Sat, 29th Jun 2024
Brightcove partners with J:COM for Japanese wildlife streaming
Unified Communications

Brightcove partners with J:COM for Japanese wildlife streaming

Brightcove has teamed up with J:COM to power Ikimono Watch, streaming wildlife content from Japan's zoos and aquariums, promising a seamless viewing experience.

By Sean Mitchell • 2 min read • Sat, 8th Jun 2024