Customer engagement stories

Brands swapping ‘Valentine’s Day’ for personal ‘Valentine’ subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.

Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.

UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

Indosat unveils 27 AI-driven tools to digitise Indonesia’s supply chains, targeting fleet tracking, cold chain control and smart facilities.

OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

Celonis touts digital twins and process data as the missing link to turn scattered enterprise AI experiments into measurable business gains.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

FICO has been named a Leader in Gartner’s 2026 Magic Quadrant for Decision Intelligence Platforms, recognising its execution and vision.

AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.

Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC’s crowded market.

Rockwell Automation has named Shane Riley as New Zealand country manager, succeeding Mike Greig amid a wider reshuffle of its regional leadership.

AI fintech Cleo stages UK comeback with a waitlisted app, betting its chatty budgeting assistant can ease mounting money anxiety.

Westcon-Comstor unveils free Tech Insights programme to help EMEA partners assess cyber risk and AI data readiness for customers.