The Ultimate Guide to eCommerce
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for eCommerce.
What to know about eCommerce
eCommerce represents the dynamic world of buying and selling goods and services online. It is rapidly evolving with major advances in technology, logistics, payment systems, and customer experience strategies shaping the way businesses operate and consumers shop.
This tag covers a broad range of stories including security certifications for apps, the rise of marketplaces as sales channels, innovations in warehouse and inventory management, AI-driven tools for personalization and fraud prevention, expansions by fintech and shipping companies, as well as insights into consumer behaviors and trends.
Readers exploring our eCommerce tag will discover the latest developments influencing retailers, brands, and technology providers around the globe. Whether you are a business owner, marketer, or someone passionate about the future of retail, these stories offer valuable knowledge about leveraging technology, overcoming challenges like fraud and delivery expectations, and succeeding in a competitive digital marketplace.
American eCommerce News
Regional stories with direct local relevance
KERV.ai launches Moment Match Engine for video ads
KERV.ai launches Moment Match Engine to pair video scenes with shopping signals, aiming to boost contextual video ads for publishers and brands.
Constructor wins retail company of year for second time
Constructor wins Retail Company of the Year for a second year as its AI Product Insights Agent also takes silver in American Business Awards.
Feedonomics launches AI catalogue exports for merchants
Feedonomics rolls out AI catalogue exports for merchants, with Dell among early users as product data is sent to OpenAI, Gemini and others.
Markable launches free AI tools to widen creator access
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
Ulta Beauty adds Google AI shopping tools for customers
Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.
Home Depot rolls out AI voice agents across US stores
Home Depot deploys AI voice agents across US stores, saying the system spots caller needs four times faster and can help complete purchases.
Analyst Insights
Research and market analysis connected to eCommerce
Constructor posts surge on AI retail search momentum
SEON unveils global partner initiative for AI fraud fight
Constructor earns sole Customers' Choice in Gartner report
AI data management market to hit USD $239.15bn by 2034
AI notebook prices drop as retailers face tough trade-offs
Featured News
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Expert Columns
The 70% problem: Why checkout is still where eCommerce goes to die
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
Brands are losing the Buy Box and up to 80% of marketplace sales with it
5 mobile-first strategies to ensure contact data quality
Adapting to change: How SEO specialists can leverage Google's generative AI update
From complexity to clarity: Why eCommerce needs clean customer data
From side hustles to scalable brands: How marketplaces are paving the way for female entrepreneurs
Trust, transformation and the women leading modern client partnerships
International Women's Day: The Australian entrepreneur proving you don't have to scale fast to succeed
Interviews
Interviews and video coverage from the networkRecent eCommerce News
Macy's launches AI shopping assistant on website & app
Macy's rolls out Ask Macy's, a generative AI assistant that helps online shoppers find outfits, try on looks and get style guidance.
Adobe says AI retail traffic surges as readability lags
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Wayvia updates Shoppable platform to track retail sales
Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.
Slash raises USD $100 million at USD $1.4 billion valuation
Slash lands USD $100 million Series C at USD $1.4 billion valuation as Ribbit backs its rapid expansion into broader business finance.
Neato raises USD $25 million to expand beyond Amazon
Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.
Maestra posts USD $833,000 in new ARR on demand shift
Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.
Paysafe launches crypto deposits for US iGaming brands
Paysafe and MoonPay bring crypto deposits to US iGaming, letting operators accept stablecoins and digital assets through a single gateway integration.
Ramp deepens Visa partnership as enterprise base grows
Ramp expands Visa tie-up as the payments giant becomes a customer, after 133% enterprise growth and a wider rollout across 50,000 users.
F5 and Skyfire team up on verified AI agent traffic
F5 and Skyfire partner to let online merchants admit verified AI agents while keeping malicious bots out of shopping and content flows.
Spreetail unveils BEx real-time brand performance hub
Spreetail launches BEx, a real-time performance hub giving brand partners live insight across marketplaces, ads, fulfilment and finance.
Designing for the real buyer: Why women drive the commerce + creator economy
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
Levanta unifies creator & affiliate tools for Shopify
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
TrafficGuard expands New York base amid US ad fraud surge
TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.
Sustainability & resale reshape how US consumers shop
US shoppers increasingly demand transparent sustainability data and are driving a boom in second-hand and resale as reCommerce goes mainstream.
Ever raises USD $31m to scale AI-native auto retail
AI-first auto retailer Ever raises USD $31m Series A led by Eclipse to scale its platform and push nationwide across the US market.
EILEEN FISHER adopts Aptos tech to unify store sales
EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.
Google sets out AI-first future for ads & shopping
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.
Shirofune adds Reddit Ads to unify US campaign tools
Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.
Maestra's US customer base surges as brands ditch Klaviyo
Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
Spreetail extends profit-sharing programme amid cost rise
Spreetail will extend its Shareback profit-sharing programme, aiming to help squeezed eCommerce brands protect margins amid rising costs.