Fan Experience stories

LIV Golf has unveiled Fan Caddie, an AI ‘second-screen’ assistant offering real-time stats, replays and shopping while fans watch live.

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body’s push into AI-driven digital services.

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

CyberCX will stay on as the Australian Open’s cyber security partner through 2026, as tennis ramps up defences against digital threats.

Antevia’s private 5G now underpins Bath Rugby’s Recreation Ground, tackling match-day congestion and boosting operations and fan services.

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

Ticketek Entertainment Group and Google Cloud have launched Stella, an AI assistant enhancing live event discovery and personalising fan experiences.

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.