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Generative Engine Optimisation (GEO) Stories - Page 3

Global Stories

Generative Engine Optimisation (GEO) stories

Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
Umbraco debuts Compose for GraphQL-first data integration
Software-as-a-Service

Umbraco debuts Compose for GraphQL-first data integration

Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.

By Mark Tarre • 4 min read • Thu, 5th Feb 2026
AI reshapes banks' role in Asia Pacific financial wellness
Fintech

AI reshapes banks' role in Asia Pacific financial wellness

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

By Varun Kapoor • 5 min read • Thu, 22nd Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Jellyfish names Maria Africa to lead ANZ paid media
Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Digital Transformation

AI search Is redefining retail performance and the future of work. Most retailers are not ready

AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.

By JP Tucker • 4 min read • Sat, 22nd Nov 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
AI-driven search reshapes digital brand visibility & discovery
Digital Transformation

AI-driven search reshapes digital brand visibility & discovery

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

By Shannon Williams • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Why AI search is reshaping how Kiwis see businesses
Marketing Technologies

Why AI search is reshaping how Kiwis see businesses

As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.

By Jack Wheeler • 4 min read • Wed, 11th Feb 2026
Pead launches GEO service to shape AI brand answers
Marketing Technologies

Pead launches GEO service to shape AI brand answers

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
Google expands Preferred Sources in global search
Marketing Technologies

Google expands Preferred Sources in global search

Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.

By Sean Mitchell • 4 min read • Thu, 18th Dec 2025
Visibility in the age of AI: How to make your brand appear in AI search
Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025
From searchable to AI-Visible: The next frontier of personal branding
Marketing Technologies

From searchable to AI-Visible: The next frontier of personal branding

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

By Alexander Storozhuk • 5 min read • Fri, 21st Nov 2025
GEO: Why Generative Engine Optimization will reshape communication strategies by 2026
Marketing Technologies

GEO: Why Generative Engine Optimization will reshape communication strategies by 2026

By 2026, Generative Engine Optimization will transform digital visibility, demanding brands prioritise clear, consistent narratives for AI-generated answers over traditional SEO.

By Tilo Bonow • 4 min read • Fri, 21st Nov 2025
Black Friday sales hit record AUD $6.8 billion amid online buzz
Customer Experience

Black Friday sales hit record AUD $6.8 billion amid online buzz

Australian shoppers are set to spend a record AUD $6.8 billion during Black Friday to Cyber Monday, with social media buzz driving soaring online engagement.

By Melania Watson • 4 min read • Thu, 20th Nov 2025