Generative Engine Optimisation (GEO) Stories - Page 4

American Stories

Generative Engine Optimisation (GEO) stories

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025

Global Stories

Generative Engine Optimisation (GEO) stories

Digital Transformation

Progress launches Agentic RAG for dynamic AI-driven web content

Progress Software unveils Agentic RAG for Sitefinity, enabling AI-driven dynamic web content tailored to each visitor's context and intent.

By Kaleah Salmon • 3 min read • Wed, 19th Nov 2025

Digital Transformation

Progress unveils Agentic RAG for Sitefinity to drive AI-led content

Progress Software launches Agentic RAG for Sitefinity, an AI-driven tool for real-time, personalised content delivery with compliance controls, now in early access.

By Sean Mitchell • 3 min read • Wed, 19th Nov 2025

Digital Transformation

Progress Software unveils Sitefinity AI tool for tailored web content

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025

Digital Transformation

Progress Software unveils Sitefinity Agentic RAG for dynamic AI content

Progress Software launches Agentic RAG for Sitefinity, an AI-powered CMS offering dynamic, personalised web content in real time for enterprises.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025

Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025

Marketing Technologies

The surprising AI generation gap: Senior employers feel more empowered

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

By Edson Porto • 5 min read • Fri, 24th Oct 2025

Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025

Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025

Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025

Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025

Enterprise Content Management

Optimizely unveils CMS features to boost AI search visibility

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

By Jed Nykolle Harme • 4 min read • Wed, 30th Jul 2025

Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025

Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025

Marketing Technologies

Tracer unveils AI tool to shield brands from ChatGPT fraud

Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.

By Catherine Knowles • 5 min read • Thu, 3rd Jul 2025

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025