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AI synthetic audience matches human polling in study
Artificial Intelligence

AI synthetic audience matches human polling in study

A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.

By Joseph Gabriel Lagonsin • 5 min read • 2 days ago
Pureprofile launches qual unit after CRNRSTONE buyout
Data Analytics

Pureprofile launches qual unit after CRNRSTONE buyout

Clients seeking faster, deeper research insights will now get qualitative support under Pureprofile's expanded offering after the CRNRSTONE takeover.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Most CX leaders see little AI impact, despite spend
Digital Transformation

Most CX leaders see little AI impact, despite spend

Most firms are still increasing AI budgets, even as 57% of CX leaders say the technology has delivered little or no impact on operations.

By Sean Mitchell • 4 min read • This month
AppsFlyer flags fraud shift to organic traffic in Asia
Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Market research stories

Australians join more loyalty schemes but use fewer
Customer Experience

Australians join more loyalty schemes but use fewer

Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.

By Sean Mitchell • 4 min read • Yesterday
Australians turn to AI for money advice, survey finds
Data Protection

Australians turn to AI for money advice, survey finds

Trust remains a hurdle as younger Australians increasingly use AI to research investments, superannuation and retirement planning, a survey shows.

By Sean Mitchell • 4 min read • 2 days ago
UK marketers fail to check AI outputs, survey finds
Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last week
Indeed launches AI career scout for Australian jobseekers
Generative AI

Indeed launches AI career scout for Australian jobseekers

Australian jobseekers are being given free AI guidance as tougher labour market conditions leave many unsure which roles they can land.

By Sean Mitchell • 4 min read • Last week
CulturalPulse launches AskGenie to map audience segments
Data Analytics

CulturalPulse launches AskGenie to map audience segments

Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.

By Joseph Gabriel Lagonsin • 4 min read • Last week
DataX Connect adds gender questions to salary survey
Data centers

DataX Connect adds gender questions to salary survey

Wider pay and promotion gaps for women in data centres are driving a new survey to probe whether gender affects progression and retention.

By Sofiah Nichole Salivio • 4 min read • Last week
UK shoppers back personalisation but resist AI data
Data Protection

UK shoppers back personalisation but resist AI data

A survey of 2,000 consumers shows UK retailers face a trust gap, with 43% unwilling to share browsing data or AI histories.

By Joseph Gabriel Lagonsin • 3 min read • Last week
UK businesses overstate AI progress, EXL research finds
Data Analytics

UK businesses overstate AI progress, EXL research finds

Only 12% of UK companies qualify as AI leaders, with most still struggling to turn pilot projects into measurable returns.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Hong Kong shoppers embrace AI, but not at checkout
Data Protection

Hong Kong shoppers embrace AI, but not at checkout

While discovery is already mainstream, 45% of Hong Kong shoppers still balk at letting AI complete purchases, the survey found.

By Karen Joy Bacudo • 4 min read • This month
ZYMIX uses Henley event to pitch social app to Gen Z
Social Media

ZYMIX uses Henley event to pitch social app to Gen Z

Its small survey suggests heavy social media use is leaving many Gen Z users feeling less connected offline, sharpening pressure on platforms.

By Sean Mitchell • 4 min read • This month
Irish firms spend €667,000 on zombie projects yearly
Digital Transformation

Irish firms spend €667,000 on zombie projects yearly

A lack of clear IT planning is leaving Irish large firms with a €667,000 annual drag from projects that should have been stopped.

By Sofiah Nichole Salivio • 4 min read • This month
Most firms not ready for agentic AI, Teradata study finds
Digital Transformation

Most firms not ready for agentic AI, Teradata study finds

Only 7% of enterprises are seeing measurable returns from agentic AI, as poor data readiness and fragmented systems hold back adoption.

By Sofiah Nichole Salivio • 4 min read • This month
Truecaller report flags trust gap in India business calls
Unified Communications

Truecaller report flags trust gap in India business calls

Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.

By Mark Tarre • 4 min read • This month
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • This month