Market research stories - Page 2

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

Event planners in Australia and New Zealand face tighter budgets, faster turnarounds and lingering doubts over AI’s place in their work.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

SMEs prioritise AI and face-to-face meetings, but US firms outpace UK peers on dedicated staff and appetite for external AI advice.

Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.

Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.

Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.

India’s EV shift accelerates in 2026 as two and three-wheelers dominate new sales, while cars lag amid patchy charging and policy-led growth.

Australians want high-tech retail but demand tighter data security and better value as apps, AR and digital tools reshape everyday shopping.

Nearly half of New Zealand’s online daters would consider dating an AI, as loneliness and mistrust reshape how Kiwis seek romance online.

Canon secures Silver at the 2025 Putra Brand Awards in Malaysia’s office gear category, marking an unbroken 15-year streak of wins.

Australians are prioritising comfort, durability and timeless style over price and fast-changing trends when choosing furniture for their homes.

Moomoo assembles top strategists for a free 2026 outlook webinar, dissecting AI, commodities, US volatility and regional market plays.

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

Attest launches Compass, an AI co-pilot to help insight teams design surveys faster, surface key findings and craft stakeholder-ready stories.

Smart appliances are spreading faster in the Global South than Western Europe, as households chase lower running costs over green credentials.

Only 1% of FTSE AIM-100 firms have AI embedded in core operations, as poor data governance and weak strategy stall wider adoption.

GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.

MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.