Market research Stories - Page 3

American Stories

Market research stories

US SMBs use AI mainly for data analysis, schedules

Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

Market research stories

Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Brainwaves launches AI platform for marketing teams

It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.

By Mark Tarre • 4 min read • Last month

Unified Communications

Infobip launches AgentOS platform, targets agentic AI shift

The new system aims to help businesses turn stalled generative AI pilots into measurable returns by unifying customer data and oversight.

By Sean Mitchell • 3 min read • Last month

Software-as-a-Service

AI dominates US CEO calls as Iran references surge

Boardroom focus shifted to war risk in Q1, with Iran mentions jumping as chief executives kept AI at the top of the agenda.

By Mark Tarre • 3 min read • Last month

Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Last month

Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month

Digital Transformation

Visa says AI agents may soon negotiate business deals

Many firms are preparing to let software bargain and buy for them, even as consumers remain wary of giving AI free rein over spending.

By Karen Joy Bacudo • 4 min read • Last month

Firewalls

Cisco says Wi-Fi spend shifts to growth as AI bites

Rising AI traffic is pushing firms to treat wireless upgrades as a growth bet, with most planning bigger budgets and faster refreshes.

By Sean Mitchell • 4 min read • Last month

Data Analytics

Off-highway vehicles shift to electric power as batteries improve

Lower running costs and emissions rules are accelerating battery-powered machinery uptake across construction, farming and mining sites.

By Shannon Williams • 4 min read • Last month

Digital Transformation

Click Frenzy & Power Retail enter liquidation

Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.

By Sean Mitchell • 3 min read • Last month

Data Analytics

KPMG survey finds leaders keep AI spending despite recession

Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.

By Catherine Knowles • 4 min read • Last month

Data Analytics

AskNicely launches Ask NiceAI for service businesses

It aims to help multi-site operators spot falling satisfaction faster by turning scattered feedback into cited answers and action plans.

By Catherine Knowles • 4 min read • Last month

Firewalls

Zyxel tops techconsult firewall rankings, wins VPN acclaim

Users rated Zyxel highest for firewall ease of use and supplier support, giving the Taiwan-based vendor extra visibility in security buying decisions.

By Shannon Williams • 4 min read • Tue, 31st Mar 2026

Gaming

Crunchyroll launches on Apple TV app in four markets

Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026

Digital Transformation

AI & automation could lift law firm profits, study finds

Administrative tasks are still eating into law firm margins, with North American practices facing the sharpest pressure from fragmented systems and manual work.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 31st Mar 2026