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Simon partners with Adentro to enhance retail experience
Customer Experience

Simon partners with Adentro to enhance retail experience

Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.

By Catherine Knowles • 2 min read • Fri, 4th Apr 2025

Global Stories

Wireless Broadband Alliance sees Wi-Fi 7 gains in offices
Unified Communications

Wireless Broadband Alliance sees Wi-Fi 7 gains in offices

Wireless Broadband Alliance says Wi-Fi 7 Multi-Link Operation cuts latency and lifts throughput in live office trials with AT&T, RUCKUS Networks and Intel.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
AIDA Cruises deploys OpenRoaming Wi‑Fi across fleet
Unified Communications

AIDA Cruises deploys OpenRoaming Wi‑Fi across fleet

AIDA Cruises adopts OpenRoaming Wi‑Fi across its 11-ship fleet, promising seamless, log-in free connectivity for 1.5 million guests a year.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
WBA pushes common AI frameworks to modernise Wi-Fi
Unified Communications

WBA pushes common AI frameworks to modernise Wi-Fi

Wireless Broadband Alliance urges common AI frameworks to tame rising Wi-Fi complexity and cut costs as networks become critical infrastructure.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
New blueprint targets smarter Wi‑Fi in dense housing
Unified Communications

New blueprint targets smarter Wi‑Fi in dense housing

Wireless Broadband Alliance blueprint urges managed, standards-based Wi‑Fi to fix fragmented networks in dense multi-dwelling buildings.

By Kaleah Salmon • 5 min read • Wed, 11th Feb 2026
New Zero Trust framework secures Private 5G & Wi-Fi
Unified Communications

New Zero Trust framework secures Private 5G & Wi-Fi

Wireless Broadband Alliance unveils Zero Trust framework to secure converged Private 5G and Wi-Fi networks across enterprise sectors.

By Catherine Knowles • 4 min read • Wed, 21st Jan 2026
Wi‑Fi 7, AI & 6 GHz drive surge in investment plans
Unified Communications

Wi‑Fi 7, AI & 6 GHz drive surge in investment plans

Wi‑Fi 7, AI and 6 GHz spectrum fuel rising investment confidence as operators fast‑track converged Wi‑Fi and 5G roll‑outs to 2026.

By Sean Mitchell • 5 min read • Fri, 9th Jan 2026
Wi-Fi 7, AI & OpenRoaming boost industry investment
Unified Communications

Wi-Fi 7, AI & OpenRoaming boost industry investment

Rising confidence, Wi-Fi 7, AI and OpenRoaming are fuelling fresh investment as firms plan denser, converged Wi-Fi and 5G networks by 2026.

By Sofiah Nichole Salivio • 5 min read • Thu, 8th Jan 2026
Wi-Fi 7 surges as alliance maps out path to Wi-Fi 8
Unified Communications

Wi-Fi 7 surges as alliance maps out path to Wi-Fi 8

Wi-Fi 7 gear is set to surge by 2026 as the Wireless Broadband Alliance sketches early Wi-Fi 8, new spectrum and satellite-powered links.

By Catherine Knowles • 5 min read • Wed, 7th Jan 2026
Wi-Fi quality of service cuts latency by 70%, boosts reliability
Unified Communications

Wi-Fi quality of service cuts latency by 70%, boosts reliability

Wi-Fi Quality of Service trials cut latency by 70%, boosting reliability and enabling improved performance for gaming, conferencing, and streaming.

By Catherine Knowles • 4 min read • Fri, 5th Dec 2025
Derek Peterson named chairman as WBA steers Wi Fi convergence
Unified Communications

Derek Peterson named chairman as WBA steers Wi Fi convergence

Dr Derek Peterson, CTO at Boingo Wireless, has been named chairman of the Wireless Broadband Alliance, leading Wi-Fi and cellular convergence efforts.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
Wi-Fi solutions improve emergency responses & critical calls
Unified Communications

Wi-Fi solutions improve emergency responses & critical calls

The Wireless Broadband Alliance has unveiled reports showing how Wi-Fi can enhance emergency calls and aid first responders during crises when cellular networks fail.

By Catherine Knowles • 5 min read • Thu, 9th Oct 2025
Wi-Fi 7 trials show doubled throughput & lower latency for firms
Unified Communications

Wi-Fi 7 trials show doubled throughput & lower latency for firms

Wi-Fi 7 trials with AT&T, CommScope, and Intel show doubled throughput and reduced latency, enhancing enterprise connectivity and supporting next-gen applications.

By Kaleah Salmon • 4 min read • Thu, 8th May 2025
LF Broadband & WBA unite for seamless broadband future
Unified Communications

LF Broadband & WBA unite for seamless broadband future

LF Broadband has teamed up with the Wireless Broadband Alliance to develop open source wireless broadband solutions, enhancing global connectivity and standards.

By Kaleah Salmon • 2 min read • Thu, 6th Mar 2025
Wireless Broadband Alliance releases L4S Wi-Fi guidelines
Gaming

Wireless Broadband Alliance releases L4S Wi-Fi guidelines

The Wireless Broadband Alliance has unveiled new guidelines for implementing L4S technology in Wi-Fi, aiming to enhance low-latency applications like cloud gaming and VR.

By Shannon Williams • 3 min read • Fri, 21st Feb 2025
WBA report highlights collaboration for 6G network success
Smart Cities

WBA report highlights collaboration for 6G network success

The Wireless Broadband Alliance has unveiled a report advocating for enhanced collaboration among industry players to realise the full potential of 6G technology.

By Shannon Williams • 4 min read • Thu, 16th Jan 2025
Wireless Broadband reveals Wi-Fi industry trends for 2025
Unified Communications

Wireless Broadband reveals Wi-Fi industry trends for 2025

The Wireless Broadband Alliance forecasts significant Wi-Fi advancements by 2025, highlighting AI's role and the rise of Wi-Fi 7 for enhanced connectivity.

By Shannon Williams • 3 min read • Tue, 7th Jan 2025
Report reveals strategies for Wi-Fi & Private 5G merger
Unified Communications

Report reveals strategies for Wi-Fi & Private 5G merger

The Wireless Broadband Alliance has unveiled a report on integrating Private 5G and Wi-Fi, aiming to enhance enterprise network management and cut costs.

By Catherine Knowles • 3 min read • Fri, 20th Dec 2024